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About Us

Mission Statement

Our mission is to provide high value, comprehensive, personal financial planning, implementation, and advisor services to improve the quality of our clients’ lives. We serve as a trusted, objective, and unbiased advisor who helps people make smart choices about money.

Why hire a financial advisor?

Most people are not financial experts, yet increasingly, individuals are in charge of their own financial futures.  Most are aware that planning is critical, yet they don’t have the time or the expertise to develop a plan and make the needed financial decisions.  Comprehensive, holistic, fee-based financial planning eliminates these concerns.  You will receive objective advice targeted to your needs and goals.

The Financial Planning Process

  1. Establish and define the relationship between the client and planner.
  2. Gather client data and determining goals and expectations.
  3. Analyze & evaluate the client’s financial status.
  4. Identify and evaluate financial planning alternatives.
  5. Develop and present the financial plan recommendations.
  6. Implement the financial plan.
  7. Monitor the financial plan.

Benefits of Comprehensive Financial Planning

  1. Knowing the key things you want out of life and exactly how, when, and what it will take to achieve them. These are your goals, your dreams, your future and the future of your loved ones.
  2. Knowing where you are now, financially.
  3. Peace of mind, knowing that you and your loved ones are on the road to financial security.
  4. Safety in investments, develop an asset allocation strategy, higher returns with lower risks.
  5. Reduce your taxes and develop a tax-deferred strategy.
  6. Protect you and your family against financial crisis should you become disabled or die.
  7. Prepare for your retirement by estimating your retirement income and expenses. Then you can begin to determine the amount you need to save to help meet your retirement goals.
  8. Get a neutral, third-party to offer a different view when there are conflicting views within a family.
  9. Having a professional financial advisor at your side to help you navigate through life’s pitfalls. We become part of a team set on one singular purpose – to help you achieve your goals and dreams.

What is Fee-Based Financial Planning?

A fee-based financial planner is compensated by the client for designing a customized financial plan. The planner receives no compensation, contingent on the purchase or sale of securities. Therefore, fee-based planners have no financial stake in the course of action recommended to a client in so far as it concerns securities.


For more information or to schedule a complimentary initial consultation, call Alan Markell at 256-881-9637 or email Alan@Discover-FP.com.

Written by admin on July 17th, 2010